Our Story

Salam & Chill is a brand that blends fashion, purpose, and social impact. Inspired by the word "Salaam", meaning "peace" in Arabic, and the spirit of freedom and relaxation captured by "Chill", our goal is simple: to use fashion as a platform to amplify messages of empathy, social justice, and peace, while celebrating individuality and personal expression. Every piece we create is a symbol. Salam & Chill is more than just a clothing brand—it’s a platform to spark conversations, support meaningful causes, and raise awareness about pressing social issues. Wearing Salam & Chill is, above all, a statement of solidarity and a call to action.

The Purpose of Salam & Chill

Salam & Chill was born from a clear purpose: to always stand for peace, humanity, and social causes. We are a brand that rejects all forms of oppression, inequality, and injustice, striving for a world where human dignity and social rights take center stage. At the heart of our creations lies the desire to use fashion as a tool for transformation—promoting peace and drawing attention to social issues that demand action and change. Each piece we design tells a story and reflects our commitment to raising awareness and inspiring the world toward a better future. While our initial inspiration stems from the challenges faced in Gaza, where many endure daily fear, violence, and loss, our vision extends beyond this. We aim to amplify voices that need to be heard, whether in the fight for equality, climate justice, or supporting marginalized communities. This is why we commit to donating a significant portion of our monthly profits to institutions and projects championing social and humanitarian causes. Additionally, every Salam & Chill design is crafted to be more than just a garment—it’s a symbol of solidarity, justice, and transformation. Our mission is simple yet powerful: to create a movement that celebrates humanity, challenges the status quo, and inspires others to do the same. Salam & Chill is more than a brand—it’s a commitment to a more just, empathetic, and inclusive world.

Mission

To promote peace and solidarity through fashion, striving for a fairer and more humane world. Every piece we create reflects our commitment to humanity and social justice.

Social Impact

50% of our profits are donated to institutions supporting humanitarian and social causes, particularly for Palestinian children. We believe fashion can be a tool for transformation and positive change.

Purpose

To be more than just a clothing brand: to be a movement that stands for dignity, inspires peace, and amplifies voices that need to be heard. Salam & Chill is a declaration of values and a commitment to good.